01Open tools
Five tools. No email gate on any of them.
Everything here runs on published industry benchmarks, not client results, and we did not put a form in front of any of it. If one of these tools tells you not to hire an agency yet, that is the correct answer and you should take it.
The Leak Model
Where 97 of every 100 full arch leads go. Flip four operational changes and watch the funnel, the cost per arch, and the return on ad spend move together.
Change the mechanics. Watch the arches move.
Four operational changes, each switched off at the industry baseline and on with us. Two of them make the funnel narrower and the arches cheaper at the same time. That is the part nobody explains.
Industry average first response is 42 hours. Contacting inside five minutes multiplies contact odds roughly ninefold.
Contact rate 50%
Screening earlier removes more leads and removes them before you have paid for a show. Fewer qualified leads, cheaper arches.
Qualified 50%, 10% lost at the chair
A 50 to 100 dollar refundable deposit is the highest ROI single change available. You lose top of funnel volume and buy show rate.
Show rate 60%
Anchoring the monthly payment before the fee is stated is the specific tactic credited with moving close rate from the mid 20s to the high 30s.
Start rate 30%
Start of funnel
50% survive
50% survive
85% survive
60% survive
81% survive
30% survive
Readout
Arches per 100 leads
3.1
Cost per arch
$1,940
Collected per 100 leads
$77,456
Return on ad spend
12.9x
All switches off. This is the industry baseline.
Want this leak model run on your real funnel?
Bring last quarter's leads and consults. We will find the stage costing you the most cases.
This model uses published industry benchmark rates, not ARCH WORKS client results. The toggle effects are drawn from published research on lead response time, deposit policy, and case acceptance training. It is a model of the mechanics, not a projection of your results.
The leads that leave this funnel are not all worthless. A practice that also places single implants, partials, and denture conversions recovers production from a meaningful share of them. This model counts arches only.
How this model works
Roughly three of every one hundred full arch leads become a seated arch. That is the benchmark outcome of seven stages multiplied together, and it is why cost per lead tells you almost nothing about cost per case.
The seven stages, in prose
Start with 100 leads. Half of them, 50, are ever contacted, because a contact means a two way conversation with a human rather than an outbound attempt. Half of those contacts, 25, qualify: in radius, a clinical candidate for full arch, and past the financial screen. 85 percent of qualified leads get onto the schedule, which is 21.25 booked consultations. 60 percent of booked consultations show, which is 12.75 people physically in the building. 90 percent of the people who show are still qualified once the clinician looks, which is 11.48. 30 percent of those start treatment, which is 3.44 seated arches.
The same seven stages, as a table
| Stage | Benchmark rate | Remaining from 100 leads |
|---|---|---|
| Leads | The starting cohort | 100 |
| Contacted | 50 percent of leads | 50 |
| Qualified | 50 percent of contacted | 25 |
| Scheduled | 85 percent of qualified | 21.25 |
| Showed | 60 percent of scheduled | 12.75 |
| Qualified at consult | 90 percent of showed | 11.48 |
| Started | 30 percent of qualified at consult | 3.44 |
The formula, in words and in notation
Seated arches equal the lead count multiplied by the contact rate, the qualification rate, the scheduling rate, the show rate, the rate still qualified at the consult, and the consult to start rate. Cost per seated arch is total ad spend divided by that final number.
started = leads x 0.50 x 0.50 x 0.85 x 0.60 x 0.90 x 0.30 = 3.44 per 100 leads cost per seated arch = spend / started
The four levers, and what each one changes
- 01Speed to lead under five minutes raises the contact rate from 50 percent to 72 percent, because the industry average first response is 42 hours and contact odds fall steeply with every hour after the first.
- 02Financing prequalification before booking lowers the qualification rate from 50 percent to 42 percent, removes the 10 percent who fail financing at the chair, and raises the start rate by 4 points.
- 03A refundable consult deposit raises the show rate from 60 percent to 78 percent, and it is the single cheapest change on this list because it costs nothing to implement.
- 04A trained treatment coordinator working financing first raises the consult to start rate from 30 percent to 38 percent, by anchoring the monthly payment before the fee is stated.
The counterintuitive point
Financing prequalification produces fewer qualified leads and a lower cost per seated arch at the same time. Both move together because prequalification removes the patients who cannot fund the case before you have paid for a show, a chair, and a coordinator's hour. Any agency judged on qualified lead volume will resist this change, because it makes their headline number worse while making your business better. That is the clearest example in this category of why the metric you choose decides the behaviour you get.
Where these rates come from
Every rate above is a published industry benchmark, not a client result. The model deducts a further 10 percent at the chair when financing has not been prequalified, which is why the default state of the interactive version returns 3.1 seated arches per 100 leads rather than 3.44.
These are benchmarks for the category, so they describe a typical practice rather than yours. Nothing on this page is a projection of your results.
The Arch Revenue Calculator
What an arch is actually worth after lab, chair, commission, and media. It asks for your cost structure, because a collected fee on its own tells you nothing.
What is an arch actually worth to you?
This one asks for your cost structure, not just your revenue, because a collected fee tells you nothing until the lab, the chair, the commission and the media are sized against it.
Monthly readout
Qualified leads per month
100
Arches started per month
21.4
Collected production per month
$535,500
Cost per arch
$700
103 offices, 6 months
Blended average across all 103 offices, not a best case.
Your modeled cost per arch is at or below our measured figure.
Net profit per arch
$18,050
Total monthly net profit
$386,625
Let us model this on your real numbers.
Your fees, your case mix, your close rate. A consult replaces these assumptions with your own.
Where one arch fee goes
What a 20 percent improvement is worth
$36,000
That is what better attribution is worth to you per year, before anyone touches your creative.
Benchmark conversion rates, not ARCH WORKS client results. Your practice's real rates will differ and we will measure them before we project anything.
Our $800 figure is a measured result across accounts, while the conversion rates in this calculator remain benchmarks. Blended average across all 103 offices, not a best case. Cost per seated arch. Ad spend divided by cases actually started and paid for, matching the Started definition in The Arch Standard. Not cost per lead, not cost per consult, and not cost per treatment plan presented.
Sample: 103 offices, measured over six months ending August 2026
How this model works
At benchmark rates, a practice spending five thousand dollars a month on qualified leads produces roughly two to four seated arches a month. The spread comes from the close rate and the arches per patient, not from the media.
Every input, defined
- 01Monthly ad spend. What you pay the platforms in a month, paid by you directly, never marked up by us.
- 02Cost per qualified lead. Ad spend divided by leads that pass the clinical and financial screen, not divided by every form fill.
- 03Collected fee per arch. Money actually received for one arch, not the fee on the treatment plan.
- 04Arches per closed patient. 1.0 if every patient buys one arch, higher when patients convert to dual arch.
- 05Lab and component cost per arch. Prosthesis, components, and any outsourced lab work.
- 06Surgical chair time cost per arch. The loaded cost of the chair, the surgical team, and the room for that case.
- 07Coordinator commission. Paid as a percentage of the collected fee for the case.
- 08Consult to start rate. The share of consultations that showed which go on to start treatment.
The formula, in words and in notation
Divide ad spend by cost per qualified lead to get qualified leads. Multiply by 0.51, which is the 85 percent scheduling rate times the 60 percent show rate, to get consultations that showed. Multiply by the consult to start rate to get patients started, then by arches per closed patient to get seated arches. Cost per seated arch is ad spend divided by seated arches. Net profit per arch is the collected fee minus lab, chair, commission and that media cost.
qualified leads = spend / cost per qualified lead consults shown = qualified leads x 0.85 x 0.60 patients = consults shown x consult to start rate arches = patients x arches per closed patient cost per arch = spend / arches net per arch = fee - lab - chair - (fee x commission) - cost per arch monthly net = net per arch x arches
Three worked scenarios, computed from the inputs shown
| Input | Conservative single location | Mid case single location | Higher volume practice |
|---|---|---|---|
| Monthly ad spend | $5,000 | $15,000 | $30,000 |
| Cost per qualified lead | $200 | $150 | $250 |
| Collected fee per arch | $22,000 | $25,000 | $28,000 |
| Arches per closed patient | 1.0 | 1.4 | 1.7 |
| Lab and components per arch | $3,500 | $3,500 | $4,000 |
| Surgical chair time per arch | $2,000 | $2,000 | $2,500 |
| Coordinator commission | 3 percent | 3 percent | 4 percent |
| Consult to start rate | 25 percent | 30 percent | 35 percent |
| Output | Conservative single location | Mid case single location | Higher volume practice |
|---|---|---|---|
| Qualified leads per month | 25 | 100 | 120 |
| Consults shown | 12.8 | 51.0 | 61.2 |
| Patients started | 3.2 | 15.3 | 21.4 |
| Seated arches | 3.2 | 21.4 | 36.4 |
| Cost per seated arch | $1,569 | $700 | $824 |
| Net profit per arch | $14,271 | $18,050 | $19,556 |
| Monthly net | $45,490 | $386,625 | $712,117 |
None of the three scenarios caps for seating capacity, so read the arch count against the number of arches you can physically seat in a month. A practice that models 36 arches and can seat 8 has a capacity plan to write before it has a media plan.
Arches per closed patient is the number nobody states
A patient is not an arch. Many full arch buyers convert from a single arch to dual arch once the clinical picture and the financing are on the table, which means one closed patient can be 1.4 or 1.7 arches rather than 1.0. That single ratio silently changes every return on ad spend figure in this category, because a firm quoting cases and a firm quoting arches are counting different things and both call it the same word. We publish the ratio as an input so you can see exactly how much of any figure it is carrying.
Practice Readiness Scorecard
Whether you should be spending on full arch ads at all. Ten questions, a score out of 20, and a verdict that is willing to tell you to fix your intake before you buy a lead.
Is your practice actually ready for full arch volume?
Ten questions across clinical capacity, intake speed, case closing, financing, and measurement. It scores you out of 20 and it is willing to tell you not to spend on ads yet, because that is sometimes the honest answer. No email required. You get the result on screen.
10 QUESTIONS / ABOUT 90 SECONDS / NO EMAIL REQUIRED
How this model works
The scorecard scores a practice out of 20 across clinical capacity, intake speed, case closing, financing infrastructure and measurement. Two points per question, ten questions, one verdict.
The ten questions, in full
| Dimension | Question |
|---|---|
| Clinical capacity | How many full arch cases can you physically seat per month at your current chair time and staffing? |
| Clinical capacity | Who places the arches? |
| Intake speed | When a lead comes in at 2pm on a Tuesday, how long until a human speaks to them? |
| Intake speed | Who answers new patient calls and messages? |
| Case closing | Who presents the treatment plan and the fee? |
| Case closing | Roughly what share of full arch consults that show up start treatment? |
| Financing infrastructure | How many patient financing lenders do you run? |
| Financing infrastructure | Do you prequalify a patient's financing before the consult is booked? |
| Measurement | Can you tell which ad produced a case you closed last quarter? |
| Measurement | Do your closed cases and their collected values flow back into your ad platforms as conversion events? |
The questions are listed here in full on purpose. They are the useful part, and you can score yourself on paper without touching the interactive version.
The four scoring bands
| Score | Band | What it means |
|---|---|---|
| 18 to 20 | Ready and measuring | Media becomes an amplifier rather than a cover story. Spend, and hold whoever spends it to seated arches. |
| 14 to 17 | Ready | The core machinery works. Spend, and fix the remaining gaps in parallel with your first media month. |
| 8 to 13 | Ready, with gaps | You could spend today and would also waste a meaningful share of it. Close the gaps first. |
| 0 to 7 | Not ready to scale | Do not spend on full arch ads yet. Fix intake and case presentation before you buy a lead. |
Below 8 out of 20, do not spend on full arch ads yet. At that score the leads you buy die between the form fill and the chair, and you conclude that full arch marketing does not work when what actually happened is that you paid to fill a bucket with a hole in it. Fixing intake and case presentation is cheaper than one month of media.
No gate on the result
The score and the verdict appear on screen immediately. No email address is required, no form sits in front of the result, and nothing is sent anywhere to unlock it.
Market Availability Checker
Whether this metro is spoken for. It reads the real agreement list, so it will tell you open when a market is open instead of manufacturing a reason to hurry.
Is this metro already spoken for?
This checks the actual list of full arch exclusivity agreements we hold. It will not invent a taken result to rush you, and it does not pretend we control who else advertises where.
How exclusivity actually works here
One full arch client per metro
We run full arch media for a single practice in a metro at a time.
General, ortho, and pediatric work does not compete
Different services, different funnels, and not a second full arch seat.
The list is this page
The checker reads the live agreement list. There is no second, better list.
Held means held, we will tell you no
If the slot is taken we say so and you keep your money.
No scarcity timers, no fake countdowns
Nothing here expires in fifteen minutes. That tactic is not measurement.
We still take general, ortho, and pediatric clients in a held metro
Those practices are not competing for the same patient as a full arch practice.
What we sell is full arch exclusivity, not a general territory lock. Exclusivity covers full arch marketing only. It is not a general territory lock across every kind of dental marketing. In a metro where the full arch slot is held, we will still take general dentistry, orthodontic, and pediatric clients, because those practices do not compete with a full arch practice for the same patient. If you want a blanket lock across every kind of dental marketing, we are not the right agency, and we would rather say that here than after you sign.
We market for practices across the country in general dentistry, orthodontics, pediatrics, and implants. A pediatric practice in a metro does not compete with a full arch practice in that metro. Full arch exclusivity is scoped to full arch engagements, which are the only ones that would compete with each other.
How this checker works
Exclusivity here covers full arch marketing only, scoped to Exclusivity covers full arch marketing only. It is not a general territory lock across every kind of dental marketing.. It is not a general territory lock across every kind of dental marketing.
What open and held mean
- 01Open means no full arch exclusivity agreement is currently held in that metro, so the full arch seat is available.
- 02Held means an active full arch agreement already covers that metro, and we will not take a second full arch practice there.
- 03No match means the input did not resolve to a metro we recognise yet, which is a lookup result rather than an answer about availability.
What open does not mean
Open does not mean nobody else is advertising full arch in that metro. No agency controls who else advertises where, and any agency implying otherwise is selling you something. Open is a statement about our own agreement list and nothing more.
The scope, stated in full
We market for practices across the country in general dentistry, orthodontics, pediatrics, and implants. A pediatric practice in a metro does not compete with a full arch practice in that metro. Full arch exclusivity is scoped to full arch engagements, which are the only ones that would compete with each other.
In a metro where the full arch seat is held, we still take general dentistry, orthodontic and pediatric clients, because those practices do not compete with a full arch practice for the same patient. There are no countdown timers here and nothing expires while you read this.
Practice SWOT
What is actually holding your implant volume back. Fourteen questions become a SWOT and the three fixes that matter most, built only from your answers.
What is actually holding your implant volume back?
Fourteen questions about how your practice runs. Your answers become a SWOT, a verdict, and the three things we would fix first, ranked by impact. The result shows on screen.
14 QUESTIONS / ABOUT 2 MINUTES / NO EMAIL REQUIRED
This is built from your answers, not from a scan of your site. A real audit of your listings, reviews and site is something we do by hand before a proposal.
How this works.
The practice SWOT turns fourteen answers about your own practice into strengths, weaknesses, opportunities, threats and three ranked fixes.
The output is derived only from the visitor's own answers. This is built from your answers, not from a scan of your site. A real audit of your listings, reviews and site is something we do by hand before a proposal. The result is not gated and no email is required to see it.
The fourteen questions
- 01
Who places the arches?
In house prosthodontist or oral surgeon / A placing general dentist / We refer the surgical part out / Not placing full arch yet
- 02
Do you have an in house lab?
Full in house lab / Partial, some work in house / All outsourced
- 03
Roughly how many Google reviews do you have?
Under 100 / 100 to 300 / 300 to 700 / Over 700
- 04
What is your average rating?
Under 4.5 / 4.5 to 4.7 / 4.8 or higher / Not sure
- 05
Is your full arch pricing published on your website?
Yes, a price or a starting price / A range only / No
- 06
When are your phones answered by a human?
Business hours only / Extended evenings or weekends / Around the clock through a service / It varies
- 07
A lead comes in at 8pm on a Saturday. When does a human respond?
Within five minutes / Within a few hours / Next business day / Monday
- 08
Does your main implant form have a qualifying step?
Yes, it qualifies before booking / One general contact form for everything / We mostly take phone calls
- 09
Who presents the treatment plan and the fee?
A trained treatment coordinator / The doctor / Front desk or office manager / It varies
- 10
How many patient financing lenders do you run?
Three or more as a cascade / Two / One / None
- 11
Can you tell which ad produced a case you closed last quarter?
Yes, down to the ad set / Down to the channel / We ask patients how they heard / No
- 12
Are you running Google Local Services Ads?
Yes, actively / We tried it / No / I do not know what those are
- 13
Do you reactivate past consults who never started?
Systematically, on a schedule / Occasionally / Never
- 14
Is your practice name, phone number and hours identical everywhere online?
Yes, we audited it / Mostly / No, I know there are differences / Not sure
The four quadrants
- Strengths. What your answers say is already working in your favor.
- Weaknesses. Where your answers show cases leaking out of your own process.
- Opportunities. Volume you could reach from where you stand, without new clinical capacity.
- Threats. Pressure from the market around you that your answers leave you exposed to.
Each quadrant shows between 3 and 6 lines. When the answers produce fewer than 3, the quadrant is completed with lines that hold true for essentially every full arch practice.
How the fixes are ranked
Speed to lead and coordinator close rate carry the most weight, because they are the two largest documented swings in the whole chain. Then financing lender count, then attribution, then listings consistency, then Local Services Ads, then reactivation. The three heaviest problems your answers reveal are shown, in that order.
- 100Leads wait too long for a human to respond.
- 95Nobody trained owns the fee conversation.
- 90Phones go unanswered for most of the week.
- 75Too few lenders, so declines end cases at the chair.
- 70Implant leads are not qualified before booking.
- 60Closed cases cannot be traced to the ad that produced them.
- 50Practice details are not consistent everywhere online.
- 40The top position on the results page is unclaimed.
- 30Past consults who never started are left alone.
How the verdict is chosen
Not placing full arch selects the clinical verdict. Otherwise, strong clinical answers with intake under half its possible points select the marketing verdict; case closing under half selects the fee verdict; an overall score of seventy percent or more selects the coverage verdict; anything else selects the connection verdict.
Contact
Start a conversation.
No sales sequence, no seven step funnel, no automated call booking bot. You send this, a person reads it.
90 day money back guarantee
Excludes ad spend, which goes to the platforms and not to us.
What it requiresRather skip the form
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Book a consultCheck whether your market is open.
One full arch client per metro. Exclusivity covers full arch marketing only. It is not a general territory lock across every kind of dental marketing. If yours is held, we will tell you it is held.