Local Services Ads
The most prominent position on a Google results page, pay per lead rather than per click, and largely unclaimed in this category.
How the channel worksHow we compare
Read the contract before you read the pitch.
Every agency in this category has a good presentation. The differences that actually matter to you are in the terms, and those are usually published somewhere if you go and look. We went and looked, and then we built the opposite.
What is different about ARCH WORKS
What is different about ARCH WORKS is the contract: no term and no early exit penalty, a 90 day money back guarantee on our fees where the category standard explicitly disclaims any guarantee of results, published pricing, one full arch client per metro instead of non-exclusive service, ad spend paid by you directly to the platforms in accounts you own, and reporting on seated arches and collected production rather than leads.
The terms, side by side.
Nothing in this table is a characterization. The middle column is the language firms in this category publish about their own agreements. The right column is what we publish about ours.
Term
The category standard
Arch Works
Performance guarantee
Category standardExplicitly disclaimed. The standard language states plainly that the agency does not and cannot warrant or guarantee results of any advertising
Arch Works90 day money back on our fees, with the conditions published
Refunds
Category standardWebsite development fees non-refundable. Search fees non-refundable. Traditional media minimum term fees non-refundable
Arch WorksFees refunded if the system does not perform inside 90 days
Contract term
Category standardTwelve months, auto-renewing for consecutive twelve month periods unless you give notice inside a narrow window before expiration
Arch WorksNone. Leave at the end of any month
Early exit
Category standardLiquidated damages clauses
Arch WorksNothing owed
Territory
Category standardProvided on a non-exclusive basis. Your competitor down the road can hire the same agency
Arch WorksOne full arch client per metro, and you can check yours in ten seconds
Pricing
Category standardNot published. You find out on the call
Arch WorksPublished on this site
Ad spend
Category standardOften managed by the agency, sometimes as a percentage of spend
Arch WorksPaid by you, directly to the platforms. We never touch it and you own the accounts
Reporting
Category standardLeads, cost per lead, appointments
Arch WorksSeated arches and collected production, against published definitions
Every term in the middle column is drawn from agreements firms in this category publish on their own websites. We are not characterizing anyone. Go read the contract you are being asked to sign.
Exclusivity covers full arch marketing only. It is not a general territory lock across every kind of dental marketing. Check whether your metro is open.
What they do not do.
Four things that are genuinely missing from the largest offerings in this category. Stated as fact, because each one is checkable.
Direct mail
Plenty of firms will design you a billboard. Very few will run a mail program, which is the one channel that reaches the demographic platform targeting restrictions make hardest to reach.
Direct mail and printStaffing the phone
Most will train your front desk to answer better. Almost none will answer for you. Half of all leads in this category are never successfully contacted, and that is a staffing problem before it is a training problem.
The call center serviceAttribution to the seated case
Nearly everyone claims it. Very few describe how, and almost nobody reconciles to the practice management system, which is the step that separates collected production from treatment planned.
How we attributeWhere they are genuinely strong.
The largest firms in this category run real sales training businesses. Live boot camps, ongoing mentorship programs, monthly continuing education, and annual conferences with well known keynote speakers. Those are substantial operations, and some practices get real value from them.
We do not run events. We coach your treatment coordinator as part of the engagement and we do not charge separately for it. If what you want is a conference to attend and a community to join, say so on the call and we will tell you honestly that we are not that. If what you want is your close rate fixed without buying a second product, that is what we do.
We would rather lose a fit we are wrong for than win it and disappoint you in month four.
The honest limitation
Where we are behind.
The largest firms in this category have been at it for well over a decade and have public case studies with named doctors. We publish one measured figure with its sample and definition attached, and we are not going to pad that into a wall of testimonials we cannot support.
Cost per seated arch, measured
ARCH WORKS, cost per seated arch
$800
103 offices, six months ending August 2026
Blended average across all 103 offices, not a best case.
Published benchmark, competent operation
$1,500 to $3,500
Range, not a measured figure. Midpoint $2,500
Published benchmark, weak intake
$4,000 to $7,000
Range, not a measured figure
$0$7,000
68%
lower cost per seated arch than the published benchmark midpoint of $2,500.
What the number means
Cost per seated arch. Ad spend divided by cases actually started and paid for, matching the Started definition in The Arch Standard. Not cost per lead, not cost per consult, and not cost per treatment plan presented.
Sample: 103 offices, measured over six months ending August 2026
Benchmark ranges are from published industry sources, not from any competitor's marketing claim.
How we define a seated archJudge us on whether that number is defined well enough to check, because that is the standard we are asking you to hold every agency to, including us.
Contact
Start a conversation.
No sales sequence, no seven step funnel, no automated call booking bot. You send this, a person reads it.
90 day money back guarantee
Excludes ad spend, which goes to the platforms and not to us.
What it requiresRather skip the form
Check whether your market is open.
One full arch client per metro. Exclusivity covers full arch marketing only. It is not a general territory lock across every kind of dental marketing. If yours is held, we will tell you it is held.