Not a full arch candidate
A patient with four failing teeth is not an arch case. They are frequently a single implant case, or two, or a partial. Same ad, same lead, different treatment plan.
01Implant practices
You can place the arch. The problem is upstream of the chair.
Almost nothing is lost in surgery. The loss happens between the form fill and the consult: the lead nobody called back for six hours, the plan presented to somebody who could never fund it, the confirmed consult that never walked in. That is where your money goes, and it is fixable.
The only number that pays your mortgage.
Cost per lead is controlled by whoever defines a lead. Cost per seated arch is not. Here is ours, with the definition attached.
Cost per seated arch, measured
ARCH WORKS, cost per seated arch
$800
103 offices, six months ending August 2026
Blended average across all 103 offices, not a best case.
Published benchmark, competent operation
$1,500 to $3,500
Range, not a measured figure. Midpoint $2,500
Published benchmark, weak intake
$4,000 to $7,000
Range, not a measured figure
$0$7,000
68%
lower cost per seated arch than the published benchmark midpoint of $2,500.
What the number means
Cost per seated arch. Ad spend divided by cases actually started and paid for, matching the Started definition in The Arch Standard. Not cost per lead, not cost per consult, and not cost per treatment plan presented.
Sample: 103 offices, measured over six months ending August 2026
Benchmark ranges are from published industry sources, not from any competitor's marketing claim.
How we define a seated archThe other 97 leads are not garbage.
Three of every hundred leads become an arch. Most of the rest are still dental patients, and a lot of them are still implant cases.
An arch candidate who cannot finance the arch
Financing is the hardest gate in this funnel. A patient declined for the full arch plan is frequently approved for a smaller staged plan, and staged treatment keeps them in the practice rather than sending them out to shop.
An arch candidate who is not ready yet
Full arch decisions run six to twelve months. Some of these people come back. They only come back to you if the tracking layer still knows who they are, which is the argument made above.
The requirement
This is why we ask every office to place implants, not just arches.
If the only treatment a practice will accept from this funnel is a full arch, then every lead that fails one qualification question is written off the moment it is paid for. A practice set up to place single implants, partials, and denture conversions keeps a share of that same lead flow as production instead of discarding it. We do not publish a rate for that share, because we have not measured one.
ARCH WORKS makes this recommendation on every account. It is not a nicety and it is not an upsell. It materially changes the economics of the whole campaign, because the media cost stays the same either way and the production it can produce does not.
Where your last agency lost your money.
Four operational changes, none of them media. Turn them on and watch the surviving lead count, the cost per arch, and the return move together. The media was rarely the problem.
The leak model
Change the mechanics. Watch the arches move.
Four operational changes, each switched off at the industry baseline and on with us. Two of them make the funnel narrower and the arches cheaper at the same time. That is the part nobody explains.
Industry average first response is 42 hours. Contacting inside five minutes multiplies contact odds roughly ninefold.
Contact rate 50%
Screening earlier removes more leads and removes them before you have paid for a show. Fewer qualified leads, cheaper arches.
Qualified 50%, 10% lost at the chair
A 50 to 100 dollar refundable deposit is the highest ROI single change available. You lose top of funnel volume and buy show rate.
Show rate 60%
Anchoring the monthly payment before the fee is stated is the specific tactic credited with moving close rate from the mid 20s to the high 30s.
Start rate 30%
$60
$25,000
Leads100.0
Start of funnel
Contacted50.0
50% survive
Qualified25.0
50% survive
Scheduled21.3
85% survive
Showed12.8
60% survive
Qualified at consult10.3
81% survive
Started3.1
30% survive
Readout
Arches per 100 leads
3.1
Cost per arch
$1,940
Collected per 100 leads
$77,456
Return on ad spend
12.9x
All switches off. This is the industry baseline.
Want this leak model run on your real funnel?
Bring last quarter's leads and consults. We will find the stage costing you the most cases.
This model uses published industry benchmark rates, not ARCH WORKS client results. The toggle effects are drawn from published research on lead response time, deposit policy, and case acceptance training. It is a model of the mechanics, not a projection of your results.
The leads that leave this funnel are not all worthless. A practice that also places single implants, partials, and denture conversions recovers production from a meaningful share of them. This model counts arches only.
What we run.
Build it
Website, funnel, brand and footage
Server rendered sites machines can actually read, the two step application so a drop off is still a workable lead, the identity that keeps every asset consistent, and patient story video shot with your real team rather than stock.
How this worksFill it
Eight surfaces, paid and organic, online and offline
SEO and generative engine optimization, Google Ads and Local Services Ads, Meta Ads and organic social, TV and radio, and direct mail. One monthly fee whether you run four of them or all of them.
How this worksClose it
Coordinator coaching, reviews and the phone
The consult is where the media becomes production or does not, so we coach the coordinator on financing first positioning and the 48 hour window. Reviews are managed because a candidate compares 3 to 6 providers, and the call center is there if answering fast is the leak.
How this worksGrow it
Acquisition and doctor to doctor referral
Growth that does not come from patient media: marketing for acquiring practices, and referral relationships with the general dentists and specialists who see failing dentitions before you do.
How this worksWant this measured on your practice?
Thirty minutes on your numbers, your market and what we would change first.
What we need from you.
This list is not negotiable and it is not a preference. Without these five, media spend leaves the building and does not come back. If that rules you out for now, it rules you out for now.
Requirement 01
Chair time to seat the volume.
If your surgical days are already full, more leads produce a longer wait and a worse experience, not more production. We need to know what you can physically seat per month before we spend a dollar.
Requirement 02
Somebody whose actual job is answering new leads fast.
Not the front desk between checkouts. Not whoever is free. A person accountable for first response time, measured. Without this, the media works and the funnel still fails.
Requirement 03
A treatment coordinator who presents the plan.
A trained coordinator presenting the fee outperforms a doctor doing it between surgeries, consistently. If the plan is presented by whoever happens to be standing there, the case acceptance number is a coin flip.
Requirement 04
At least two financing lenders.
One lender means one decline is the end of the case. A cascade means a decline is the second application. This is the cheapest fix on this list and the one most often skipped.
Requirement 05
A practice willing to treat implants generally, not only full arch.
This funnel produces more non arch implant candidates than arch candidates: single implants, partials, bridges, denture conversions. A practice that turns those away is paying for leads it has decided in advance not to treat, and it will read a working campaign as a failed one while its restorative schedule quietly fills up somewhere else.
If you do not have all five yet, that is common and it is not disqualifying forever. The readiness scorecard will tell you which one to fix first, and it will tell you plainly if the answer is not to buy ads yet.
Run your own unit economics.
Put your real fee, lab, chair, and commission numbers in. A collected fee on its own tells you nothing about whether the case was worth the media that bought it.
Arch revenue calculatorGet this modeled on your real numbers
What is an arch actually worth to you?
This one asks for your cost structure, not just your revenue, because a collected fee tells you nothing until the lab, the chair, the commission and the media are sized against it.
Monthly readout
Qualified leads per month
100
Arches started per month
21.4
Collected production per month
$535,500
Cost per arch
$700
ARCH WORKS: $800
103 offices, 6 months
Blended average across all 103 offices, not a best case.
Your modeled cost per arch is at or below our measured figure.
Net profit per arch
$18,050
Total monthly net profit
$386,625
Let us model this on your real numbers.
Your fees, your case mix, your close rate. A consult replaces these assumptions with your own.
Where one arch fee goes
Lab and components$3,50014%
Chair time$2,0008%
Coordinator commission$7503%
Media$7003%
Net profit$18,05072%
What a 20 percent improvement is worth
$36,000
That is what better attribution is worth to you per year, before anyone touches your creative.
Benchmark conversion rates, not ARCH WORKS client results. Your practice's real rates will differ and we will measure them before we project anything.
Our $800 figure is a measured result across accounts, while the conversion rates in this calculator remain benchmarks. Blended average across all 103 offices, not a best case. Cost per seated arch. Ad spend divided by cases actually started and paid for, matching the Started definition in The Arch Standard. Not cost per lead, not cost per consult, and not cost per treatment plan presented.
Sample: 103 offices, measured over six months ending August 2026
What we build
Every funnel is built on the practice's own brand. None of them look like a template.
Every implant practice gets the same two funnel pattern: one for full arch and one for single implants. Each is built on the practice's own brand, never a dropped in template.
BuiltLiveCRM wired
Family and implant practice, Southeast
- Full arch funnel with the starting price on the page
- Separate single implant funnel with no prices
- Brand colors carried from the existing practice identity
BuiltLive test passedMeta ads live
Implant and full arch practice, Northeast
- Two step application, contact first and qualifier second
- Financing prequalification before the consult is booked
- Conversion event fired on qualified submissions
BuiltAd claim review6 ad pack
Multi doctor implant practice, Midwest
- Warm brand palette carried from the practice's own identity
- Separate consent for transactional and promotional texts
- Attribution carried into the CRM with every record
These are the funnel patterns we build, drawn here rather than screenshotted, because client names stay private. We walk through the live builds on a call.
Two funnels, two jobs
Full arch with the starting price on the page, and a separate single implant funnel with no prices and no full arch talk, so the one tooth patient is not scared off.
Contact first, qualify second
A short contact step before the qualifier, so an abandoned application is still a recoverable lead and the platform conversion event fires on real intent.
Wired into the CRM on day one
Qualification answers, consent captured separately for transactional and promotional, and attribution carried through to the seated case.
How an engagement runs.
Live in 14 days or less. The fastest build we have shipped went live in 72 hours. Speed is possible because the demographic match removes the discovery phase, not because we skip the instrumentation.
- 01Days 1 to 3
Demographic match report and market profile.
Census and demographic data for your actual service radius, matched against practices in our network with a comparable profile. This is the step that decides what runs first, and it happens before a dollar of media.
- 02Days 3 to 14
Build, instrument, and launch.
Pipeline stages mapped to the published definitions, landing pages built, click identifiers wired to the CRM, call tracking live, conversions verified end to end. Fourteen days is the ceiling. Our fastest build went live in 72 hours.
- 03Weeks 2 to 6
Learn on live data, first consults land.
We read lead quality, contact rate, and qualification rate. We are not reading cost per arch yet, because no honest cost per arch exists this early.
- 04Weeks 4 to 10
Peak booking window, first cohort closes.
Consults from the first cohort reach presentation and start. Real collected values begin flowing back to the platforms, and the reporting shifts from leading indicators to production.
- 05Day 90
Guarantee checkpoint.
We read the system against the published conditions. If it did not perform and those conditions were met, our fees come back. Ad spend is excluded, because it went to the platforms.
- 06Month 4 onward
Optimize against real seated arch data.
Value based bidding against the real distribution, creative rotation, and budget moved toward the segments producing seated arches. This is the phase where the account compounds.
90 day money back guarantee
Excludes ad spend, which goes to the platforms and not to us.
What it requiresMonthly contract
None
There is no term. But understand the timeline before you judge month one: full arch leads from your first month close across months two through six. Leaving at day 45 means paying for the leads and letting the next agency close them.
Results
This section is empty on purpose.
We publish a client result only with five things attached: the client name, the date range, the ad spend, the seated arch count, and collected production reconciled to the practice management system. Anything less than that is a headline, and this category already has plenty of those.
We do not publish what we cannot show you. So this stays empty until a client agreement allows the full disclosure. When it does, the numbers will appear here under the same definitions we hold ourselves to everywhere else.
- Results published
- 0
- Standard applied
- The Arch Standard
Contact
Start a conversation.
No sales sequence, no seven step funnel, no automated call booking bot. You send this, a person reads it.
90 day money back guarantee
Excludes ad spend, which goes to the platforms and not to us.
What it requiresRather skip the form
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Book a consultCheck whether your market is open.
One full arch client per metro. Exclusivity covers full arch marketing only. It is not a general territory lock across every kind of dental marketing. If yours is held, we will tell you it is held.