Implant practices
Almost nothing is lost in surgery. The loss happens between the form fill and the consult: the lead nobody called back for six hours, the plan presented to somebody who could never fund it, the confirmed consult that never walked in. That is where your money goes, and it is fixable.
Cost per lead is controlled by whoever defines a lead. Cost per seated arch is not. Here is ours, with the definition attached.
Cost per seated arch, measured
Archworks, cost per seated arch
$800
Published benchmark, competent operation
$1,500 to $3,500
Range, not a measured figure. Midpoint $2,500
Published benchmark, weak intake
$4,000 to $7,000
Range, not a measured figure
68%
lower cost per seated arch than the published benchmark midpoint of $2,500.
What the number means
Cost per seated arch. Ad spend divided by cases actually started and paid for, matching the Started definition in The Arch Standard. Not cost per lead, not cost per consult, and not cost per treatment plan presented.
Sample size and date window pending. This figure does not publish until both are stated.
Benchmark ranges are from published industry sources, not from any competitor's marketing claim.
How we define a seated archFour operational changes, none of them media. Turn them on and watch the surviving lead count, the cost per arch, and the return move together. The media was rarely the problem.
The leak model
Four operational changes, each switched off at the industry baseline and on with us. Two of them make the funnel narrower and the arches cheaper at the same time. That is the part nobody explains.
Industry average first response is 42 hours. Contacting inside five minutes multiplies contact odds roughly ninefold.
Contact rate 50%
Screening earlier removes more leads and removes them before you have paid for a show. Fewer qualified leads, cheaper arches.
Qualified 50%, 10% lost at the chair
A 50 to 100 dollar refundable deposit is the highest ROI single change available. You lose top of funnel volume and buy show rate.
Show rate 60%
Anchoring the monthly payment before the fee is stated is the specific tactic credited with moving close rate from the mid 20s to the high 30s.
Start rate 30%
Start of funnel
50% survive
50% survive
85% survive
60% survive
81% survive
30% survive
Readout
Arches per 100 leads
3.1
Cost per arch
$1,940
Collected per 100 leads
$77,456
Return on ad spend
12.9x
All switches off. This is the industry baseline.
This model uses published industry benchmark rates, not ARCHWORKS client results. The toggle effects are drawn from published research on lead response time, deposit policy, and case acceptance training. It is a model of the mechanics, not a projection of your results.
Media
Two platforms, run for different jobs. Meta creates demand from people who were not searching yet, Google captures the ones already looking. Budget splits by what each one produces in seated arches, not by what produces cheaper clicks.
Pages
Purpose built pages that screen for radius, clinical candidacy, and financial fit before your team ever picks up the phone. The qualification questions come after contact details, so a drop off is still a lead you can work.
Speed
New leads route instantly with the source attached, then run a follow up sequence across text, email, and call attempts. A five minute first response and a next day first response are two different businesses at the same cost per lead.
Financing
The financial screen happens before the consult is on the schedule, across a lender cascade rather than one application. Fewer consults, better consults, and far fewer plans presented to somebody who was never going to fund.
Show rate
Confirmation, reminders, and where appropriate a small booking deposit, all built to hold show rate. Full arch consults are long appointments, and a no show costs the same chair time as a case that starts.
Attribution
Closed opportunities and their real collected values push back into Meta and Google as conversion events. Delivery then optimizes toward ad sets producing arches instead of ad sets producing cheap form fills.
This list is not negotiable and it is not a preference. Without these four, media spend leaves the building and does not come back. If that rules you out for now, it rules you out for now.
Requirement 01
If your surgical days are already full, more leads produce a longer wait and a worse experience, not more production. We need to know what you can physically seat per month before we spend a dollar.
Requirement 02
Not the front desk between checkouts. Not whoever is free. A person accountable for first response time, measured. Without this, the media works and the funnel still fails.
Requirement 03
A trained coordinator presenting the fee outperforms a doctor doing it between surgeries, consistently. If the plan is presented by whoever happens to be standing there, the case acceptance number is a coin flip.
Requirement 04
One lender means one decline is the end of the case. A cascade means a decline is the second application. This is the cheapest fix on this list and the one most often skipped.
If you do not have all four yet, that is common and it is not disqualifying forever. The readiness scorecard will tell you which one to fix first, and it will tell you plainly if the answer is not to buy ads yet.
Put your real fee, lab, chair, and commission numbers in. A collected fee on its own tells you nothing about whether the case was worth the media that bought it.
Arch revenue calculator
This one asks for your cost structure, not just your revenue, because a collected fee tells you nothing until the lab, the chair, the commission and the media are sized against it.
Monthly readout
Qualified leads per month
100
Arches started per month
21.4
Collected production per month
$535,500
Cost per arch
$700
Your modeled cost per arch is at or below our measured figure.
Net profit per arch
$18,050
Total monthly net profit
$386,625
Where one arch fee goes
What a 20 percent improvement is worth
$36,000
That is what better attribution is worth to you per year, before anyone touches your creative.
Benchmark conversion rates, not ARCHWORKS client results. Your practice's real rates will differ and we will measure them before we project anything.
Our $800 figure is a measured result across accounts, while the conversion rates in this calculator remain benchmarks. Cost per seated arch. Ad spend divided by cases actually started and paid for, matching the Started definition in The Arch Standard. Not cost per lead, not cost per consult, and not cost per treatment plan presented.
Sample size and date window pending. This figure does not publish until both are stated.
Live in 14 days or less. The fastest build we have shipped went live in 72 hours. Speed is possible because the demographic match removes the discovery phase, not because we skip the instrumentation.
Census and demographic data for your actual service radius, matched against practices in our network with a comparable profile. This is the step that decides what runs first, and it happens before a dollar of media.
Pipeline stages mapped to the published definitions, landing pages built, click identifiers wired to the CRM, call tracking live, conversions verified end to end. Fourteen days is the ceiling. Our fastest build went live in 72 hours.
We read lead quality, contact rate, and qualification rate. We are not reading cost per arch yet, because no honest cost per arch exists this early.
Consults from the first cohort reach presentation and start. Real collected values begin flowing back to the platforms, and the reporting shifts from leading indicators to production.
We read the system against the published conditions. If it did not perform and those conditions were met, our fees come back. Ad spend is excluded, because it went to the platforms.
Value based bidding against the real distribution, creative rotation, and budget moved toward the segments producing seated arches. This is the phase where the account compounds.
90 day money back guarantee
Excludes ad spend, which goes to the platforms and not to us.
What it requiresMonthly contract
None
There is no term. But understand the timeline before you judge month one: full arch leads from your first month close across months two through six. Leaving at day 45 means paying for the leads and letting the next agency close them.
Results
We publish a client result only with five things attached: the client name, the date range, the ad spend, the seated arch count, and collected production reconciled to the practice management system. Anything less than that is a headline, and this category already has plenty of those.
We do not publish what we cannot show you. So this stays empty until a client agreement allows the full disclosure. When it does, the numbers will appear here under the same definitions we hold ourselves to everywhere else.
Contact
No sales sequence, no seven step funnel, no automated call booking bot. You send this, a person reads it.
90 day money back guarantee
Excludes ad spend, which goes to the platforms and not to us.
What it requiresOne full arch client per metro. Exclusivity covers full arch marketing only. It is not a general territory lock across every kind of dental marketing. If yours is held, we will tell you it is held.
