Direct mail and print
The channel most agencies in this category will not run.
Why direct mail works for full arch
Direct mail works for full arch because it targets households by demographic and address rather than by inferred interest, which reaches the older, often edentulous population that advertising platforms restrict health based targeting against, and it is measured the same way every other channel here is measured, with unique phone numbers and codes tying a mail drop back to a seated case.
Plenty of firms will design you a billboard. Very few will run a mail program, because mail is operational work: lists, print schedules, drop dates, tracking numbers and a reconciliation back to the CRM. That is exactly why the channel is still open.
Address targeting reaches people interest targeting cannot.
Advertising platforms restrict what you can target on in health categories, and they should. The consequence for full arch is that you cannot ask a platform for people who have lost teeth. You ask for a broad demographic and let the creative do the qualifying, which works, and which also means a large amount of the delivery lands on people who will never need this treatment.
Mail starts from a different place. You select households by age, by homeownership, by income band and by address, down to the carrier routes around the practice. There is no inferred interest involved and no platform policy between you and the household.
That matters more in this category than in almost any other dental service, because the population that needs full arch skews older, and a meaningful share of it is not living on the platforms at all. A person who has been in a partial denture for eleven years and does not use social media is genuinely difficult to reach any other way. Their mailbox is not difficult to reach.
Mail also survives on a kitchen counter. A social ad has one moment. A well made piece sits in the house for a week, gets shown to a spouse, and produces a call on a Tuesday from somebody who first saw it on a Friday.
Mail versus platform targeting.
Row
Direct mail
Platform targeting
How reach is selected
Household demographic and physical address, including carrier route.
Inferred interest and behavior, inside health category restrictions.
Reaches non users
Yes. No account, app or connection required.
No. If they are not on the platform, they are not reachable.
Lifespan of the asset
Days. It sits in the house and gets shown to somebody else.
Seconds, unless retargeting brings it back.
How it is measured
Unique numbers and codes per drop, reconciled to the CRM.
Platform reported conversions, which need correcting against seated cases.
Speed to signal
Slower. Print and delivery take time before anything happens.
Fast. You see response within days.
What we produce.
01Mailers
Targeted drops around the practice, built on the patient story and the financing message rather than a discount.
02Consult folders
What the patient leaves the consult holding, including the treatment plan, the financing options and the next step.
03Brochures
Treatment explanation a candidate can take home and read, which is where a lot of the actual decision happens.
04Seminar invitations
Invitations and follow up pieces for practices that run seminars or open house days.
05In office print
Signage, forms and waiting room material consistent with the brand rules, so nothing looks borrowed.
How mail is measured, not assumed.
A channel that cannot be tied back to a seated case does not get a pass here just because it is offline.
Unique numbers
Each drop carries its own tracking number, so calls attribute to the piece and the drop date rather than to the practice line generally.
Codes and unique URLs
Response codes and per drop URLs let a form fill attribute to mail rather than getting counted as direct traffic.
Reconciled to the CRM
Mail sourced leads land in the CRM with the source attached, so they move through the same pipeline stages as everything else.
Measured to the seated case
Mail reports on cost per seated arch under the same definition every other channel here reports on. No separate scoreboard.
Drop level comparison
List, offer and creative are compared drop against drop, so the program improves instead of repeating.
What we will not claim
We do not publish a response rate for this channel, because we have not measured one across a sample we would be willing to define.
Contact
Start a conversation.
No sales sequence, no seven step funnel, no automated call booking bot. You send this, a person reads it.
90 day money back guarantee
Excludes ad spend, which goes to the platforms and not to us.
What it requiresRather skip the form
Check whether your market is open.
One full arch client per metro. Exclusivity covers full arch marketing only. It is not a general territory lock across every kind of dental marketing. If yours is held, we will tell you it is held.