Groups and DSOs
We match demand to surgical capacity, per site and per surgeon, and we attribute collected production to the location that produced it. That is the only basis on which a group can allocate budget correctly across locations that do not perform alike.
A group that buys leads centrally and distributes them evenly floods the locations that cannot seat them and starves the ones that can. The site with a booked out surgeon gets the same share as the site with open days, so half the demand queues behind chair time that does not exist while the other half never arrives where it would have converted.
Cost per arch varies between locations far more than most groups realize, and the group average hides it in both directions. One site is quietly subsidizing the media budget of another, and because the reporting rolls up before it breaks out, nobody can say which one. The differences are rarely about market quality. They are intake speed, who presents the fee, and how many lenders the site runs.
Attributing collected production to the location that produced it is the only way to allocate correctly. Without it, budget moves on anecdote and on whichever regional director is most persuasive on the call. With it, the allocation argument is settled by the ledger.
Capacity mapping
01We map how many full arch cases each site can actually seat, and how many each placing surgeon can take, before any budget is allocated. Capacity is a number per surgeon per week, not a vague sense that a location is busy.
Allocation
02Spend follows the capacity that can convert it. A location with open surgical days gets more demand than a location with a four week backlog, and the weighting updates as schedules move.
Reporting
03Cost per qualified consult, show rate, start rate, and collected production, broken out by site and by placing surgeon under one set of definitions. Averages across a group hide both the best and the worst site.
Routing
04When a site hits capacity, qualifying leads inside the radius of a second site route there instead of sitting in a queue. Demand you already paid for goes to a chair that is open.
Three levels, one set of definitions. Per location, so a site can be held to its own numbers. Per region, so a regional lead sees the spread across their sites rather than a single average. And platform level, so the group can see what each channel produced in seated arches across the whole footprint.
Every figure at every level uses the definitions published in The Arch Standard, and collected production reconciles to the practice management system monthly. Not planned production, not signed plans, collected.
That reconciliation is what makes marketing spend defensible when somebody outside the company starts asking how the pipeline was produced. We are not going to tell you it wins you a diligence process. We will tell you that a marketing number tied to the ledger survives a question that a platform screenshot does not.
A group running everything through one account is one policy review away from every location going dark at once. Structuring accounts per region or per brand contains that risk without fragmenting the reporting.
In this category assets get flagged, and the question is only when. A library deep enough to rotate means a flag is an inconvenience rather than a week of paused delivery.
Concentration is the single largest operational risk in multi-location health advertising. We spread spend so that no one account failure takes the group's pipeline with it.
Results
We publish a client result only with five things attached: the client name, the date range, the ad spend, the seated arch count, and collected production reconciled to the practice management system. Anything less than that is a headline, and this category already has plenty of those.
We do not publish what we cannot show you. So this stays empty until a client agreement allows the full disclosure. When it does, the numbers will appear here under the same definitions we hold ourselves to everywhere else.
Contact
No sales sequence, no seven step funnel, no automated call booking bot. You send this, a person reads it.
90 day money back guarantee
Excludes ad spend, which goes to the platforms and not to us.
What it requiresOne full arch client per metro. Exclusivity covers full arch marketing only. It is not a general territory lock across every kind of dental marketing. If yours is held, we will tell you it is held.
