Live patient training institutes
Doctors enrolling in the course. Patients to treat during it. Miss either one and the course does not run. We have built this system repeatedly and we have not found another agency that builds both.
Fixed date
01A practice funnel can average out over a quarter. A course cannot. Patients have to be qualified, booked, and confirmed by a date that was published months ago, which means the patient funnel is pacing against a date rather than a monthly average. A good month that lands two weeks late is a failed course.
Case selection
02In a practice, the best case is the one most likely to convert. Here, case selection is constrained by what the doctors need to learn: specific arch presentations, specific bone conditions, a particular mix. Some of the easiest patients to convert are the ones you cannot accept.
Offer
03Tuition covers the surgical portion, and the patient pays only for the restorative work. That single fact changes every piece of copy on the page: the price framing, the qualification questions, the objections, and what a patient believes they are agreeing to. Copy written for a practice funnel misprices this instantly.
Contention
04Doctors and patients are different audiences, different platforms, different sales cycles, and different definitions of a conversion, drawing on one budget and one team's attention. Measured together they average into nonsense. They have to be run and reported separately.
Funnel one
This is the funnel that decides whether the course can run. It has to deliver qualified, treatable, confirmed patients by a published date, which is a different job from delivering a steady monthly flow.
The page is built mobile first because that is where effectively all of the traffic is. Long desktop layouts that happen to be responsive do not perform against a thumb on a small screen with a fixed deadline behind it.
Step one takes name, phone, and email. Step two asks the qualifying questions. Ordering it this way means a drop off on step two is still a recoverable lead your team can call, instead of an anonymous bounce.
Missing teeth and current condition, whether the patient understands what tuition covers versus what they pay for, openness to a payment plan, and a credit self report. Screening on the offer structure up front prevents a chair full of patients who thought the whole thing was free.
The click identifier and campaign source are written onto the record at submission and carried through to the seated case, so the campus can see which creative produced treatable patients rather than which one produced applications.
Marketing consent is its own field, captured explicitly on step two. Promotional sends filter on that field, never on the fact that a lead exists. A lead record is not permission, and treating it as permission is how a campus ends up with a complaint problem.
Funnel two
Targeting, creative, and platform mix all change. The reader is evaluating a professional purchase and a week out of their own practice, so the copy speaks to curriculum, hands on case count, and what they will be able to place when they leave.
A doctor considering a course is scheduling time away from production months out. First touch to enrollment runs long, which means the reporting has to be cohort based or the early weeks of a campaign look like a failure.
Clinicians buy the faculty and the number of cases they will personally place. That is what the funnel has to establish, which is why the faculty roster, bios, and headshots are gating items before launch rather than nice to have.
Different audience, different platform behavior, different cycle length, different conversion definition. They are run as two systems under one identity, and reported that way.
We have built and instrumented this exact system for multiple campuses: both funnels, the CRM wiring, the custom field architecture built per campus rather than copied between them, and end to end verification against a live sub account before a dollar of traffic runs. That last step is the one that catches the broken field mapping while it is still cheap.
We know where this breaks, because we have been the ones fixing it: the consent field that was never wired, the attribution that died at step two, the qualification question that screened out exactly the cases the curriculum needed.
Campus funnels built
Multiple
We will publish the count and the names when the clients agree to it. Until then we will not put a number here we cannot show you.
A spec sheet, not a wish list. Every line here is load bearing for the copy, the qualification, or the tracking.
If a phone number or an address is not confirmed yet, we ship without one rather than put a placeholder on a page running live paid traffic. A fake number on a live ad is worse than no number: it burns the spend and it burns the patient's trust in the campus at the same time.
Results
We publish a client result only with five things attached: the client name, the date range, the ad spend, the seated arch count, and collected production reconciled to the practice management system. Anything less than that is a headline, and this category already has plenty of those.
We do not publish what we cannot show you. So this stays empty until a client agreement allows the full disclosure. When it does, the numbers will appear here under the same definitions we hold ourselves to everywhere else.
Contact
No sales sequence, no seven step funnel, no automated call booking bot. You send this, a person reads it.
90 day money back guarantee
Excludes ad spend, which goes to the platforms and not to us.
What it requiresOne full arch client per metro. Exclusivity covers full arch marketing only. It is not a general territory lock across every kind of dental marketing. If yours is held, we will tell you it is held.
