01Pricing

Here is what it costs.

One competitor in this category publishes a price. We are the second. If an agency will not tell you what they charge until they have you on a call, the price is not the only thing they are not telling you.

What you are buying at $497 a month.

The fee is fixed. It is not the variable that decides whether this works. Cost per seated arch is, because that is the number that moves with the market profile, the intake, and the coordinator process. A fixed fee next to a moving cost per arch is the whole trade.

Cost per seated arch, measured

ARCH WORKS, cost per seated arch

$800

103 offices, six months ending August 2026

Blended average across all 103 offices, not a best case.

Published benchmark, competent operation

$1,500 to $3,500

Range, not a measured figure. Midpoint $2,500

Published benchmark, weak intake

$4,000 to $7,000

Range, not a measured figure

$0$7,000

68%

lower cost per seated arch than the published benchmark midpoint of $2,500.

What the number means

Cost per seated arch. Ad spend divided by cases actually started and paid for, matching the Started definition in The Arch Standard. Not cost per lead, not cost per consult, and not cost per treatment plan presented.

Sample: 103 offices, measured over six months ending August 2026

Benchmark ranges are from published industry sources, not from any competitor's marketing claim.

How we define a seated arch

The full benchmark study, with its methodology

Single practice location

Setup

$3,000

One time, per practice location.

The Build it bucket. A brand new website built from scratch, the two step funnel on it, the brand and logo system, and the video and photography shoot. Not a template swap and not a refresh of what you have. Built server rendered, mobile first, and instrumented for attribution.

Management

$497

per month

The Fill it bucket, plus reviews and the growth work. SEO, generative engine optimization, Google Ads, Local Services Ads, Meta Ads, organic social, TV and radio, and direct mail. One fee, however many of them you run. Coordinator coaching is included in this and is not billed separately. Everything reported under The Arch Standard.

Optional: call center

$600

per month

A separate add on, not part of management. Trained intake answering your new leads. Speed to lead is the largest leak in this funnel. If nobody at your practice can answer a lead inside five minutes, add this.

Ad spend, paid directly to the platforms

Ad spend is the only other cost, and it goes straight to the platforms. Not marked up, not paid to us. You own the ad accounts.

90 day money back guarantee

Excludes ad spend, which goes to the platforms and not to us.

What it requires

The management fee does not change with the number of channels. Run four of them or run all of them, it is one fee.

See how these terms compare to the category standard

Which fee buys which service

Setup fee

$3,000

one time, per practice location

Covers the Build it bucket. A brand new website built from scratch, the two step funnel on it, the brand and logo system, and the video and photography shoot.

Websites
Server rendered, fast, and readable by search engines and AI systems before any script runs.
Funnels
The two step application, built so a drop off is still a recoverable lead.
Branding and logo
Identity, logo, color and type system, and the rules that keep every asset consistent.
Video and photography
Patient story video, doctor interviews, practice tour, procedure footage, and photography of the real team.

Management fee

$497

per month

Covers the Fill it bucket, plus reputation and the growth work. One fee, however many channels you run.

SEO
Technical foundation, published definitions, and content answering what a full arch patient actually types.
GEO, generative engine optimization
The work that makes a practice citable by ChatGPT, Claude, Perplexity and Google AI Overviews.
Google Ads
High intent search capture, with implant terms kept separate from general dental.
Local Services Ads
Top of page, pay per lead, with the Google Screened badge next to the practice name.
Meta Ads
Facebook and Instagram, where full arch volume actually comes from.
Organic social
Content calendar, posting and community management, run separately from paid.
TV and radio
Scripting, production and media buying for the older demographic full arch skews toward.
Direct mail and print
Mailers, consult folders, brochures and seminar invitations, tracked back to a seated case.
Reputation and reviews
Review generation, monitoring and response, across a decision that runs for months.
Practice acquisition and doctor to doctor referral
Marketing for acquiring practices, and for building referral relationships with other clinicians.

No separate fee

Included

inside the engagement

Coordinator coaching is part of the engagement. We do not bill it as a program.

Treatment coordinator training
Coaching for the person who presents the plan and the fee, delivered inside the engagement.

Optional add on

$600

per month, only if you want it

The one service priced separately, because it is staffed people answering your phone.

Call center
Trained intake answering new leads, at the published add on price.

Setup is charged per practice location. A group with four locations pays setup four times, because each location gets its own site built from scratch. The management fee is per location as well, and it still covers every managed channel at that location.

02The obvious question

How we can charge this.

$497 a month is far below what this industry charges for this work, and you are right to ask why. A price that looks too good usually is, so here is the actual reason.

When AI started doing large parts of this work, most agencies used it to cut headcount. We did the opposite. We kept the team and trained every one of them to work with it. The cost of delivering a project fell and the output per person rose, and we passed the cost side of that to the client instead of keeping it as margin.

The honest consequence is that this only works at volume. That is why the network is the size it is, and it is why we can run a hundred markets rather than twelve.

What it is not: it is not offshore labor, it is not a junior nobody handed your account, and it is not a stripped down version of the service. It is the same work at a lower cost of production.

We trained our team on AI instead of replacing them with it.

No monthly contract

There is no term. You can leave at the end of any month. We are aware this is unusual in a category that sells six and twelve month commitments, and we are aware it puts the burden on us to keep earning it.

90 day money back guarantee

If the system does not perform inside 90 days, we refund our fees. Ad spend is excluded, because that money went to the platforms and not to us, and no agency can refund it.

Launch in 14 days or less

Fourteen days is the ceiling, not the average. Our fastest build went live in 72 hours.

No ad spend markup

You pay the platforms directly. We never touch the media budget and we never take a percentage of it.

Full arch exclusivity only

Exclusivity covers full arch marketing only. It is not a general territory lock across every kind of dental marketing. The one client per metro rule covers full arch engagements and nothing else. In a held metro we will still take general dentistry, orthodontic, and pediatric clients, because they are not competing for the same patient. We do not sell blanket territory locks across all dental marketing.

Ready to price it for your practice?

We will tell you which services you actually need, and which ones you can skip.

Book a consult

What the guarantee requires.

These are the conditions. They are published because a guarantee whose exclusions are hidden until the day you claim it is not a guarantee.

Conditions, published

01Ads ran for the full 90 days without being paused by the practice
02Leads were responded to, either by the practice or by the optional call center
03Consults were scheduled and the practice kept them on the calendar
04At least one patient financing lender was live
05We had access to the CRM and the reporting we asked for at onboarding

We publish these because a guarantee with unpublished exclusions is not a guarantee. If we ever decline a refund, it will be against this list and not against something invented afterward.