The site, the funnel, the identity and the footage are built under the one time $3,000 setup fee, charged per practice location. Everything ongoing sits under $497 per month, and that fee does not change with the number of channels you run. We would rather tell you which four of the sixteen your practice actually needs than sell you all of them, because a practice that is not answering its leads inside five minutes does not need more surfaces sending them.
Build it, fill it, close it, grow it. Most agencies in this category do the middle one and hand you the rest.
The assets a full arch case is decided on: the site, the funnel, the identity, the footage.
Covered by the one time setup fee, charged per practice location.
01 Build it
Websites
Server rendered, fast, and readable by search engines and AI systems before any script runs.
Most dental sites are client side JavaScript applications, which means an AI search tool fetches the page and sees an empty shell. We build the other way around, so the headline, the treatment copy and the answers are all present in the HTML before a single script executes.
What you get
01Server rendered pages, content present before scripts run
02Mobile first layouts tested at 375 pixels wide
03Titles, descriptions, canonical tags and structured data per page
04Page speed budget enforced at build time
05Call tracking and analytics wired at launch, not later
02 Build it
Funnels
The two step application, built so a drop off is still a recoverable lead.
Contact is captured on step one, so somebody who abandons is still a named lead your team can call. Qualification happens on step two, attribution is carried into the CRM with the record, and consent is captured explicitly rather than assumed.
What you get
01Two step application with contact captured on step one
02Qualification on missing teeth, treatment understanding, payment plan openness and self reported credit
03Click identifiers and source captured on first load and written to the CRM
04Explicit consent capture with a separate marketing consent field
05Speed to lead routing with text, email and call follow up
03 Build it
Branding and logo
Identity, logo, color and type system, and the rules that keep every asset consistent.
A practice running four channels produces a lot of assets, and inconsistency across them reads as a smaller operation than it is. We build the identity once and write the rules down, so a mailer, a landing page and a waiting room folder look like the same practice.
What you get
01Logo and wordmark, in the formats print and web both need
02Color and type system with defined usage
03Brand rules covering ads, print, video and signage
04Templates for the recurring assets a campaign consumes
04 Build it
Video and photography
Patient story video, doctor interviews, practice tour, procedure footage, and photography of the real team.
Patient story video is the single highest converting creative format in full arch, because the person watching recognizes themselves in a former denture wearer. We shoot the actual team and the actual office rather than buying stock that a candidate has already seen on three other practice sites.
What you get
01Patient story films, structured around a former denture wearer
02Doctor interviews and a practice tour
03Procedure footage cut for paid social and for the site
04Photography of the real team, office and operatories
05Signed authorization collected from every patient shown
Every surface that puts the practice in front of a candidate, paid and organic, online and offline.
Covered by the flat monthly management fee. The fee does not change with the number of channels.
01 Fill it
SEO
Technical foundation, published definitions, and content answering what a full arch patient actually types.
Full arch decisions commonly run 6 to 12 months, so organic reaches a candidate during the part of the cycle paid media cannot. The technical half is unglamorous and it is the part most dental sites fail.
What you get
01Technical audit and fixes on crawlability, speed and rendering
02Published definitions and a treatment glossary
03Question led content mapped to the research phase
04Internal linking and a generated sitemap that stays accurate
02 Fill it
GEO, generative engine optimization
The work that makes a practice citable by ChatGPT, Claude, Perplexity and Google AI Overviews.
These systems fetch pages and read the HTML. They do not execute JavaScript, so a normal dental site is invisible to them. Almost nobody in dental marketing is doing this work yet.
What you get
01Server rendered answer content, present before scripts run
02Self contained answer sentences for the questions patients ask
03Published definitions and numbers instead of marketing language
04Crawler policy that welcomes retrieval crawlers explicitly
05Off site mention work in the places these systems read
High intent search capture, with implant terms kept separate from general dental.
Implant terms run far above general dental cost per click, which is why qualification and follow up matter more rather than less. Mixed into one campaign, cheap general dental clicks flatter the average and hide what the expensive terms produce.
What you get
01Campaign structure separating implant intent from general dental terms
02Search term and negative keyword management on a schedule
03Landing pages matched to query intent
04Call tracking with dynamic number insertion
05Reporting on cost per qualified consult and cost per seated arch
04 Fill it
Local Services Ads
Top of page, pay per lead, with the Google Screened badge next to the practice name.
The unit sits above the traditional paid ads and above the map pack, and you are charged when somebody contacts the practice rather than when somebody taps and leaves. The badge requires license verification, insurance verification and a background check.
What you get
01Google Screened verification handled end to end
02Profile build, service and service area configuration
03Lead budget setup and pacing against seatable capacity
04Lead review and dispute handling on charged leads that do not qualify
05Response time monitoring, because the unit rewards answering
Facebook and Instagram, where full arch volume actually comes from.
Most arch patients are not searching yet, because they do not know what the treatment is called. Paid social reaches them, which means the funnel has to explain the treatment before it qualifies anybody.
What you get
01Audience build on the demographic profile matched to your service area
02Creative production and a testing schedule against fatigue
03Lead forms and landing pages that explain before they qualify
04Conversion events sent back from real seated outcomes
05Retargeting across the research window rather than a single week
06 Fill it
Organic social
Content calendar, posting and community management, run separately from paid.
A candidate who saw an ad checks the profile before contacting anybody, and an account whose last post is fourteen months old answers a question you did not want asked. Organic is run on its own calendar rather than as leftovers from the ad account.
What you get
01Content calendar built from the shoot library
02Scheduled posting across the profiles that matter locally
03Comment and message monitoring with response handling
04Profile completeness and consistency against the brand rules
07 Fill it
TV and radio
Scripting, production and media buying for the older demographic full arch skews toward.
Broadcast still works in this category, because the people who need this treatment are further up the age curve than the average dental patient. We script it, produce it and buy the media, and we track it back the same way we track everything else.
What you get
01Scripting built around the same patient story structure
02Spot production from the existing shoot library where possible
03Media planning and buying against your service area
04Unique tracking numbers so response is measured, not assumed
08 Fill it
Direct mail and print
Mailers, consult folders, brochures and seminar invitations, tracked back to a seated case.
Mail targets by demographic and address rather than by interest, which reaches a population platform targeting restrictions make hard to address. Most agencies in this category will design a billboard but will not run a mail program.
What you get
01List selection by demographic and address, by carrier route where it fits
02Mail piece design, print management and drop scheduling
03Consult folders, brochures and seminar invitations
04Unique numbers and codes so mail is measured under the same standard
What happens after the lead arrives, which is where most of the money in this category is lost.
Coaching and reputation work sit inside the engagement. The call center is the one published add on.
01 Close it
Treatment coordinator training
Coaching for the person who presents the plan and the fee, delivered inside the engagement.
Coordinator close rate is the largest single swing in the economic chain, and it moves with how the fee is presented rather than with how much media you buy. We work with your coordinator on financing first positioning, anchoring the monthly payment before the fee is stated, the 48 hour window after the consult, and objection handling.
What you get
01Financing first positioning, with the monthly payment anchored before the fee
02Consult structure and objection handling for the common refusals
03The 48 hour post consult follow up window, defined and enforced
04Call and consult review with the coordinator on a recurring cadence
Review generation, monitoring and response, across a decision that runs for months.
A full arch patient shops three to six providers before signing, and reads reviews at every step of that. Reputation is not a separate project from the media, it is the thing that decides what the media produces.
What you get
01Review request flow tied to the point of care, not a mass blast
02Monitoring across the profiles a candidate actually reads
03Response drafting for positive and negative reviews
04Reporting on volume, rating and recency over time
Trained intake answering new leads, at the published add on price.
Speed to lead is the largest single leak in this funnel. Most agencies in this category will train your front desk and then leave the phone to it. This is staffed answering, and it is the one service we charge separately for.
What you get
01Trained intake answering new leads, including outside office hours
02Qualification to the same criteria the funnel uses
03Appointment setting straight into the practice calendar
04Call recording and review, with outcomes written to the CRM
05·Bucket 04
Grow it.
Growth that does not come from patient media: acquiring practices, and other clinicians sending cases.
Scoped per engagement, and run under the same measurement standard.
01 Grow it
Practice acquisition and doctor to doctor referral
Marketing for acquiring practices, and for building referral relationships with other clinicians.
Not every growth path runs through patient media. Some of it is buying the practice down the road, and some of it is being the person a general dentist sends a failing dentition case to. Both are marketing problems, and both are measurable.
What you get
01Outreach to practice owners in your target radius
02Referral outreach to general dentists and specialists
03Materials built for a clinician audience rather than a patient audience
04Tracking on referral source so the relationships are measured
Talk tothe person who would run it.
No sales team in between. You speak with someone who builds and manages the campaigns.
Covers the Build it bucket. A brand new website built from scratch, the two step funnel on it, the brand and logo system, and the video and photography shoot.
