Video and photography
The patient tells it better than you can.
What creative works best in full arch
Patient story video is the highest converting creative format in full arch marketing, and it works when a former denture wearer tells their own story in first person with the surgeon present but not fronting the film, because the person watching is looking for somebody like themselves rather than for a doctor.
Everything on this page is produced with your real team, in your real office, with your real patients. We do not buy stock footage of a smiling model, because a candidate comparing three practices has already seen that same model on two of the other sites.
Why patient story outperforms every other format.
A full arch candidate has usually been living with failing teeth or dentures for years, and has stopped believing there is a version of this that works for somebody like them. A doctor explaining the procedure does not answer that. Another person, roughly their age, who was in the same chair and is now eating normally, does.
That is why the structure matters more than the production value. A film shot well but fronted by the surgeon becomes a credentials video. The same shoot, cut around the patient speaking in first person, becomes the thing a candidate watches to the end and then shows their spouse.
The surgeon still belongs in the film. Surgeon adjacent rather than surgeon fronted means the clinician appears, explains the part only a clinician can explain, and hands the narrative back. Trust comes from the doctor. Recognition comes from the patient. You need both, in that order.
The practical benefit is that one shoot day feeds every channel. The same footage becomes paid social creative, the site hero, a broadcast spot, the waiting room screen and the follow up sequence a coordinator sends after a consult.
Patient story versus the formats it replaces.
Row
Patient story
Doctor fronted or stock
What the viewer sees
Somebody who describes the problem they currently have.
A professional explaining a procedure, or a model who never had one.
What it answers
Whether this works for a person like me.
Whether the practice is qualified, which is a later question.
Watch through
Holds attention because the story has an outcome.
Drops early, because it opens with credentials rather than a problem.
Reuse
Feeds paid social, the site, broadcast, print stills and follow up.
Usually built for one placement and used once.
Authorization
Requires signed authorization from the patient, collected before use.
No patient authorization involved, and no recognition either.
What a shoot day produces.
One day on site, planned in advance so the schedule does not fight your surgical calendar.
01Patient story films
Two to four patient interviews, cut long for the site and short for paid social, in vertical and horizontal.
02Doctor interviews
The clinical explanation, the treatment overview, and answers to the objections a coordinator hears most.
03Practice tour
Arrival, front desk, consult room and operatory, so a nervous candidate knows what the day looks like.
04Procedure footage
Coverage of the process, cut at a level a general audience can watch, plus close detail for clinical use.
05Photography
Team portraits, candids, the office and the operatories, all cleared for ads, print and mail.
The compliance reality of before and after imagery.
This is the highest risk creative you can run in this category, and we would rather set the expectation before a shoot than after an account is restricted.
Currently permitted
Before and after imagery is currently permitted on Meta for audiences restricted to 18 plus. Currently is the operative word, because platform policy in health categories changes without much notice.
Highest risk format
It is also the creative most likely to be flagged, and a flag can land on an asset that ran without issue for months.
Build a library
Plan on a library of 30 or more before and after pairs so there is always something to rotate in when an asset is flagged, rather than a channel that stops.
Signed authorization
Every patient shown signs an authorization covering the specific uses. No exceptions, and no using a case because it looks good.
Ad account hygiene
Audience restrictions, landing page consistency and claim language are all part of keeping the account healthy, not afterthoughts.
What we will not do
We will not promise that a given asset stays approved, because that decision belongs to the platform and stating otherwise would be inventing a rule.
Contact
Start a conversation.
No sales sequence, no seven step funnel, no automated call booking bot. You send this, a person reads it.
90 day money back guarantee
Excludes ad spend, which goes to the platforms and not to us.
What it requiresRather skip the form
Check whether your market is open.
One full arch client per metro. Exclusivity covers full arch marketing only. It is not a general territory lock across every kind of dental marketing. If yours is held, we will tell you it is held.