Treatment coordinator training
The cheapest arch you will ever buy is the one you already had in the chair.
Why coordinator close rate matters more than budget
Treatment coordinator close rate is the largest single swing in full arch economics, because a coordinator moving from roughly 15 percent to 35 or 40 percent changes cost per seated arch by about 2.5 times with no change in media spend at all, which is why we coach the coordinator as part of the engagement rather than selling more advertising.
This is coaching and enablement delivered inside the engagement. It is not a seminar business. There is no boot camp, no conference, no certification, no continuing education credit and no branded curriculum, because we do not run any of those things. It is us working with the person in your practice who presents the plan and the fee.
The largest documented swing in the whole chain.
Every other lever in this funnel moves the numbers a little. You can cut cost per lead, tighten qualification, or improve response time, and each of those is worth doing. None of them moves the outcome the way the consult does.
A coordinator closing around 15 percent of consults and a coordinator closing 35 to 40 percent are running the same appointments, from the same leads, generated by the same budget. The second one produces roughly 2.5 times the seated cases from that budget. Nothing in the media half of this business produces a change of that size.
Which is an uncomfortable thing for a marketing company to publish, because it says the biggest available improvement in your cost per arch may not be for sale from an agency at all. We would rather say it than sell you a fifth channel while the consult leaks.
The ranges above are the ordinary spread this role shows in full arch practices, and they are why we start here. We are not going to attach a specific number to your practice before we have watched your consults, and we are not going to publish a close rate we measured across a client sample, because we have not defined one we would be willing to stand behind.
Where the money actually moves.
Same leads, same budget, same doctor. The only variable is what happens in the consult room.
Row
Coordinator at 35 to 40 percent
Coordinator at roughly 15 percent
Seated cases per 100 consults
35 to 40 cases from the same appointment book.
About 15 cases, from identical inputs.
Effect on cost per seated arch
Roughly 2.5 times better, with zero additional media spend.
The media has to work 2.5 times harder to reach the same production.
How the fee is presented
Monthly payment anchored first, total fee stated after.
Total fee stated first, then financing offered as a rescue.
After the consult
A defined follow up sequence inside the first 48 hours.
A note to call back sometime next week.
What fixes it
Coaching the person, on real consults, repeatedly.
More leads, which is the expensive way to solve it.
Financing first, and the 48 hour window.
Anchor the payment
The monthly payment is stated before the total fee. A patient who hears the full fee first spends the rest of the conversation deciding they cannot afford it, and everything after that is recovery.
Financing is not a rescue
When financing arrives after the objection, it reads as a discount for people who cannot pay. When it opens the conversation, it is simply how the treatment is bought.
More than one lender live
A single lender means a single decline ends the case. Multiple live options mean a decline is a next step rather than a lost patient.
The 48 hour window
Almost everything recoverable is recovered in the first 48 hours after the consult. After that, the person has told their family they are not doing it, and you are arguing with a decision instead of a hesitation.
Objection handling
The refusals in this category repeat. Cost, fear of surgery, time away from work, and needing to talk to a spouse. Each one has a real answer, and rehearsing them beats improvising them.
The handoff
How the clinical conversation hands off to the financial one decides whether trust carries across. Done badly, the fee sounds like it came from somebody else.
What we actually do with your team.
Recurring work inside the engagement, on your real consults, not a workshop you attend and then forget.
01Watch the current consult
We review how the plan and fee are presented today, in your practice, before suggesting a single change.
02Rebuild the presentation order
Financing first, payment anchored, fee stated after, with the language written down so it survives a busy Thursday.
03Rehearse the objections
The recurring refusals, practiced with the coordinator until the answers are theirs rather than a script they are reading.
04Define the 48 hour sequence
Who calls, when, what is said, and what gets logged, so post consult follow up is a process rather than a good intention.
05Review on a cadence
Recorded calls and consult outcomes reviewed regularly, because a close rate improves by repetition and slips back the same way.
What this costs
We do not charge separately for this. It is part of the engagement, covered by the same monthly fee as the channels, because the consult is where the media either becomes production or does not.
The published fees are on the pricing page, and coordinator coaching does not appear as a line item on any of them.
Contact
Start a conversation.
No sales sequence, no seven step funnel, no automated call booking bot. You send this, a person reads it.
90 day money back guarantee
Excludes ad spend, which goes to the platforms and not to us.
What it requiresRather skip the form
Check whether your market is open.
One full arch client per metro. Exclusivity covers full arch marketing only. It is not a general territory lock across every kind of dental marketing. If yours is held, we will tell you it is held.