How much should a dental practice spend on implant marketing?
At published benchmark rates, a practice spending 5,000 dollars a month on qualified full arch leads produces roughly 2 to 4 seated arches a month.
The useful way to set a budget is to work backwards from the number of cases the practice can actually seat, because a budget that fills more chair time than exists is wasted regardless of how efficient it looks.
A percentage of revenue tells a doctor nothing about how many cases a spend level buys, so we do not use that framing.
Last updated 2026-09-16
The detail
The math below uses a cost per qualified lead of 300 dollars, which sits inside the published range for full arch terms. It then applies published benchmark rates: 85 percent of qualified leads get booked, 60 percent of booked consultations show, and 30 percent of those who show start treatment. Combined, that means 15.3 percent of qualified leads become a started case.
At those rates the cost per started case works out at 300 divided by 0.153, which is 1,961 dollars in ad spend. That figure is what actually decides the budget. A practice with room for 5 more cases a month needs roughly 10,000 dollars of monthly media at benchmark rates, and a practice with room for 2 needs roughly 4,000.
Change any single rate and the budget changes with it. Raising the consult to start rate from 30 percent to 38 percent, which is what a trained coordinator working financing first is credited with, drops the cost per started case to 1,548 dollars and buys about a quarter more cases from the same spend.
Monthly spend against output, at a cost per qualified lead of 300 dollars and published benchmark rates.
| Monthly ad spend | Qualified leads | Consultations that show | Cases started |
|---|---|---|---|
| $2,500 | 8.3 | 4.25 | 1.28 |
| $5,000 | 16.7 | 8.5 | 2.55 |
| $10,000 | 33.3 | 17.0 | 5.10 |
| $20,000 | 66.7 | 34.0 | 10.20 |
The part that matters most
Two constraints sit above all of this. The practice needs the surgical capacity to seat the cases the budget produces, and it needs somebody able to answer a new lead in minutes rather than hours, because an uncontacted lead is spend with no chance of returning.
Set a budget against your own numbers.
We will size spend to your capacity and market rather than a rule of thumb.
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One full arch client per metro. Exclusivity covers full arch marketing only. It is not a general territory lock across every kind of dental marketing. If yours is held, we will tell you it is held.