How much does it cost to acquire a full arch implant case?
Published benchmarks put the cost of acquiring a full arch implant case at $1,500 to $3,500 in ad spend for a competently run operation, and $4,000 to $7,000 where intake is slow and no coordinator process exists.
Our own measured blended average is $800 per seated arch across 103 offices over the six months ending August 2026.
Cost here means ad spend divided by cases actually started and paid for, which is a different figure from cost per lead and a very different figure from cost per treatment plan presented.
Last updated 2026-09-16
The detail
Almost every quoted figure in this category is a cost per lead rather than a cost per case, and the gap between the two is enormous. At published benchmark conversion rates, 100 leads produce roughly 3 seated arches, so a 100 dollar cost per lead is a 3,000 dollar cost per case before anything else is counted.
The second reason quoted figures differ so widely is that cost per case is quoted with different things inside it. Some figures include agency fees, some do not. Some count a case as won when the plan is presented, some when the patient signs, and some only when the practice has been paid. A comparison between two of these numbers is usually not a comparison at all.
Cost per seated arch by condition. Published ranges are ranges, not point values.
| Condition | Cost per seated arch | Source |
|---|---|---|
| Competently run operation | $1,500 to $3,500 | Published benchmark range |
| Weak intake, no coordinator process | $4,000 to $7,000 | Published benchmark range |
| Our accounts, blended average | $800 | Measured by us across 103 offices |
The part that matters most
The full study, with the sample, the date range, the attribution method and what is excluded from cost, is published on this site.
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One full arch client per metro. Exclusivity covers full arch marketing only. It is not a general territory lock across every kind of dental marketing. If yours is held, we will tell you it is held.